"Our investment in the Siemsen Group re-branding campaign has seen tender opportunities increase by over 700%, resulting in well over $2.5m worth of sales in our first marketing run after re-branding. squiggle6 understand business and did a fantastic job. Our company’s recent sales results speak volumes for the work squiggle6 did, it was absolutely outstanding."
Brian Siemsen, Siemsen Group CEO and founder
It’s important to understand that investing in design is exactly that: an investment. And the return on investment should be noticeable and significant. Have a look at some further examples of how branding and design has a positive effect on a company’s bottom line – from small start ups through to multinational giants.
- "Businesses that see design as integral are more than twice as likely as others to see rapid growth."1
- "Turnover growth was more likely in businesses that had increased their investment in design over the past three years. Conversely, those businesses that decreased their investment cut their chances of growth."
- "81% of senior executives rate their corporate brand as a critical or important asset."
- "83% of all communication appeals to our sense of sight."
- "Intangibles including corporate brand value account for 70% of all acquisitions."
- "In the UK, effective users of design outperform key FTSE indices by 200%."
- "Over the last decade, a study by technology consultant Techtel has consistently found on average a 70 percent correlation between brand equity and stock performance."
- "Consistency is the most critical aspect of successful branding – at least twice as important as any other factor."
- "Of businesses where design is integral to strategy 70 per cent say that design has increased the quality of their products and services and only 21 per cent of design-intensive firms are driven to compete primarily on price."
- "We believe that the quality and nature of the customer relationship and experience is going to be the next competitive battleground."
- "A study by Interbrand in association with JP Morgan concluded that on average brands account for more than one-third of shareholder value. The McDonald’s brand accounts for more than 70 percent of shareholder value."
- "The world’s most valuable brand, Coca-Cola, is more than 118 years old."
- "Procter & Gamble is not alone in its embrace of the concept of designing the entire customer experience . . . Nokia, Apple, GE, and BMW are also design-centric companies."
- "IBM’s 2005 brand value is US$ 53.4 billion (GE $47.0 billion, Intel $35.6 billion). Their brands, not their products, are their differentiators that lead to competitive advantage."
- "Acme Bricks, USA, achieves a 13-fold return on an average annual marcom budget of $1.5 million. 10% of their brick sales is a return on the investment that they make yearly in brand-building."
- "It is estimated Intel’s brand itself contributes about $2 billion annually to it’s market value."
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