We wanted our company name to be memorable. Unique. Give a hint to what we do, but not tell the whole story. It should say something about our personality . . .

These were just some of the considerations we encountered when naming our new venture - after all, as a design studio we need to practice what we preach!

It was overseas in a Manhattan bar that squiggle6 was born. Struggling to come up with a name that best described the type of business we wanted to be – a company who is imaginative, who likes to bend the rules, who likes to have fun – we thought it best to spur our brainstorming session with a couple of cocktails. Of course, the cocktails came with swizzle sticks to stir the drinks – so with a few drinks under our belt and some juggling of sounds, the swizzle sticks had become squiggle6!

We knew that in some areas of personality testing the ‘squiggle’ is an indicator of a creative personality type, so it was perfectly suited to our new venture. We also knew that numbers assist memory retention better than words, so we wanted to have a number in there somewhere. But why six? Well, it sounds a lot better than squiggle7!!