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Is your brand identity communicated consistently and notably at every possible opportunity?

A company’s brand identity should be distinctive and memorable - the ideal first impression for potential clients. You might have the best product, the most efficient systems, the best customer service - but if it isn’t communicated successfully, then who will know? Or care?

At squiggle6 we specialise in the design and application of corporate identity and branding across a range of media, from web & interactive to print. Authenticity is vital to a project's success, so we take a holistic approach to understanding a client’s business before design begins – who are you, who do you want to be, how are you perceived in the marketplace and how do you differentiate from your competitors? We also understand that the design process is not just about personal taste – yours or ours – it’s about providing a solution that will differentiate you from competitors and help you achieve your business goals.

A brand identity is made up of many elements – colour, logo, imagery, typeface, name, tagline, language and more. These elements need to be in place before the branding is applied to collateral such as company stationery, websites, advertising, documents, presentations, even email signatures!

Every possible touchpoint that a potential customer may encounter needs to be treated as an opportunity to increase brand awareness. We look after every piece of the puzzle so that our clients are promoted in the best possible way.

We constantly achieve a fine balance between creativity and the all important bottom line - a results driven approach with creative flair if you like. It makes our clients happy, and that’s what brings them back to us again and again.

So, why invest in your identity? Bottom line: a strong brand identity increases awareness, growth and profitability, results which far surpass the initial design investment. So the question really is, can you afford not to?